DB Customer Boutique Fraoula

Boutique Fraoula

Boutique Fraoula opened its doors in 1979 in Thessaloniki and since then its name has been identified with quality, impeccable service and the most modern trends in women’s clothing.

Project Overview

Digital Burger was thrilled to take over the reins for the online presence of Boutique Fraoula, a premier Greek destination for stylish and sophisticated women’s fashion. Our mission was to revitalize their website and paid social media advertising strategy, injecting a modern touch and continuously evolving to maintain a fresh and engaging online experience.

Project Goals

Our primary focus was to enhance Boutique Fraoula’s digital presence, aiming to:

  • Modernize the website design: Create a sleek and user-friendly platform that reflects the brand’s contemporary fashion aesthetic.
  • Improve user experience: Ensure easy navigation, product discovery, and a smooth online shopping journey.
  • Drive brand awareness: Increase brand visibility and attract a wider audience of fashion-forward consumers.
  • Boost online sales: Develop a strategic approach to paid social media advertising to drive targeted traffic and conversions.

Solutions Offered

To achieve these goals, Digital Burger implemented a comprehensive strategy:

  • Website re-design: We revamped the entire website, utilizing a modern and visually appealing layout to showcase Boutique Fraoula’s stunning fashion collections.
  • Improved user experience: Implemented intuitive navigation, high-quality product photography, and informative product descriptions, ensuring a seamless browsing and shopping experience.
  • Engaging content strategy: Created compelling content that highlights the latest trends, showcasing the unique style and quality of Boutique Fraoula’s offerings.
  • Targeted social media advertising: Developed effective paid social media campaigns that reach the right audience and generate significant online traffic.
  • Continuous optimization: Regularly monitored and analyzed website performance and social media campaigns, making adjustments to optimize results over time.

Results

200%+

Year-on-Year Sales Increase

8+

Purchase ROAS (return on ad spend)

1,296.52%

Increase in website visits

 

This successful project is a testament to Digital Burger’s expertise in website design, online marketing, and paid social media advertising. By combining creative vision with data-driven strategies, we empower brands like Boutique Fraoula to achieve significant growth and success in the digital landscape.

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